You’ve probably already used hierarchical organization charts when writing text in Word, right? So, a sitemap works more or less like this, but instead of drawings, other forms of addressing are used.
As the name itself says, it is a map of your website. It contains the information that indicates the correct path that must be followed by the crawler.
A crawler is a robot that searches the Internet, locating relevant pages for each search. In this case, the GoogleBot .
Consider the following situation: a miner needs to explore a gold mine he has never been to before. However, before that, he will have to dig and find out every corner to, in the end, find what he is looking for. But if someone gives you a map, everything will be easier, right?
But in the end, what are the benefits?
That is exactly the function of the sitemap: to help the Google robot work. This will make the indexing processes faster and more efficient. Both crawl and page loading times will become faster.
This information is stored on the server where the website is hosted and reveals Ukraine Phone Number List the entire structure, like an index, optimizing the efficiency of the search engine. Google thanks you and you can get faster and more accurate results.
A sitemap contains the main URLs of a website, that is, those that will be read in priority order. Information regarding the hierarchy, link architecture and updates is also contained.
They can be conversion pages, blog posts or tabs. In short, it is necessary to prioritize those that you consider really important for your business.
In what situations should a sitemap be used?
In SEO, one of the main techniques is link building . That is, references on other pages that redirect the user to your website .
When a page does not receive many inbound links, it can go unnoticed by the bot. Therefore, it is necessary to indicate it to Google which, in this way, will have an easier time recognizing it and positioning it in the search results.
Furthermore, the use of dates indicates the updating of content. Thus, they will be reread by the crawler. This content Ukraine Phone Number List restructuring and extension technique is widely used to try to improve the ranking of pages.
Google also gives priority to site administrators who help the bot with reading, this being a practice recommended and rewarded by the search engine.