The opportunity to internationalize a business is seen by many entrepreneurs as a determining moment in the future of the company.
And, with the possibilities for expansion growing, there is also a need to understand new aspects of the business, such as international marketing .
In Kotler ‘s definition , marketing consists of strategies and processes, digital or traditional, by which:
“Individuals and groups obtain what they need and want through the creation, offering and exchange of products of value with others.”
When directed at the international stage, it means that these same processes are applied according to specific contexts of other countries. However, an international marketing strategy is not simply about transferring national strategies to another region.
Due to the different particularities of each country, international marketing is more complex than developing a regional strategy.
In this sense, International Marketing can be defined as the set of efforts and movements that a company makes to sell its products and services in foreign territories , based on the positioning of its brand in other countries.
Learn about the 5 factors that should be considered when starting international marketing planning in a company:
1. Adaptation of the public to the use of the new product
The first step to be successful in exon about the place where the company intends to operate.
One type of research that must be carriee pvice that the company wants to insert into that market.
Surveys may involve focus groups, for exee of familiarity and adaptation to the product.
This allows the initial disclosure, as well aing Tunisia Phone Number List better permeability in the market from the first moment.
An example is fast food networks that, when entering new markets, carry out research to identify public preferences.
Although they do not lose the essencto be made more personalized for the reality in which they will be inserted.
2. Cultural and linguistic barriers
As well as research that seeks to identstic barriers in the region in which it intends to operate.
An example of a cultural barriect is the insertion of McDonald’s into the Indian market.
In India, the majority of the population does not consumountry, giving priority to appetizers from other origins.
Just like culture, language is an important barrier Tunisia Phone Number List that must be analyzed before expanding a business.
It is necessary to take into account the neef the current team in understanding processes that are from another country.
The structuring of the site itself is a determining aspect when thinking about the language. The company will have translation options or production of materials in the other language, for example.
It is necessary to guarantee that the sesed, preventing the company from harming its digital marketing strategies .