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Understand what you need to keep in mind to define your company’s marketing budget

The concepts of lead nurturing and lead scoring may be similar to each other at first glance, however, although they seem similar, they maintain diverse characteristics according to their composition and development within marketing.

What is lead nurturing?

 

Lead nurturing focuses on nurturing and keeping potential customers interested in our product or service, through personalized and constant communication. It is a process that ranges from attracting and capturing leads, to qualifying and conem.During this process, they are offered relevant information. And content, their doubts are resolved and Oman Phone Number List they are kept interested. In the product or service offered. The main objective of lead. Nurturing is to build a relationship of trust with potential customers and ensure. That they are ready to purchase before offering them the product or service.

 

On the other hand, lead scoring focuses on qualifying and prioritizing leads according to their probability of conversion.Thi based on the evaluation of various variables. Such as activity on the website, opening of emails, downloading. Content, among others.  A score, allowing the company to focus its resources on those potentia. Customers who are most likely to become loyal customers.

 

Both strategies are important and complementary to each other, and it is advisable to implement them together to achieve better results in converting leads and building loyal relationships with potential clients.

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Why is it important to implement a lead nurturing strategy?

Developing a lead nurturing strategy allows companies to build relationships of trust and loyalty with their potential customers, which translatesigher conversion rate and a reduction in the sales cycle.

By maintaining constant, personalized communication. With potential customers, you offer them relevant information and help them. Make an informed purchasing decision. In this way, a relationship of trust is established. With the potential Oman Phone Number List customer, which increases the likelihood that they will become a loyal customer.

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