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Understand what Clickbait is and why you should not use this strategy

 

Generally the promise is found in the elements that will be seen at first.

In the case of videos on youtube , for example, clickbait is found in the title and the highlight. Image of the video, and can also be found in the brief description of the content.

In blog posts , clickbaits are generally found in the title. In the callouts of social media posts, and in the highlight line of the content. Where applicable, which is located below the title.

To understand even better what this strategy is about. We can simply translate the expression that comes from english. Which for us spanish speakers means “Click bait.”

Clickbaits work exactly like bait: by promising to answer questions or tell. Some kind of “Secret” to readers, many people will not think twice before clicking. On the content.

We cannot judge them, in the end an attractive title makes many. People stop what they are doing for a few minutes to discover what is behind it.

The problem is not in the strategy of creating tempting titles, but in lying to the reader.

Yes, clickbaits are lying content!

Examples of clickbaits to avoid being hooked
Now that you know what clickbaits are, it’s time to understand in practice how they work. Therefore, we propose two different examples of types of “hooked” so that, in addition to not falling, you understand why they are not good at all.

Before talking in detail about them, it is important to understand some techniques frequently used by producers of this type of content:

frequent and constant use of exclamation points;
expressions like “you won’t believe it”;
creating a sense of urgency in the title, as if you can’t go another second without finding out what it is about;
use of images that arouse curiosity, but do not say much.

“Let’s teach you, once and for all, how to mix water with oil!”

You already know that water and oil don’t mix, but with a title that proposes to teach you how to do it, your curiosity probably won’t leave you alone.

It doesn’t need to be something as absurd as mixing oil Uruguay Phone Number List and water: many contents promise to teach you how to gain X amount of leads easily and extremely quickly in a digital strategy.

With all this, those who know a little more about the matter know that this is not possible — the process is complex and requires dedication — but “that’s where it suddenly comes out” isn’t it?

“Shoes 85% off until tomorrow!”

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Wow, what a great discount! Even more so if it is from a store you want to buy from or even if you don’t know it. A post on social networks with a photo of those shoes that are very fashionable has caught your attention.

By clicking on the websi only in case you buy three other products from the store for a certain value.

Why this strategy should not be used

Therefore, we are going to show you the main Uruguay Phone Number List reasons that support the idea of ​​which techniques to attract clicks are not good.

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