Do you remember the days when there was talk of a “real world” and a virtual one? You may still hear it from time to time, but the division between both realities, right now, makes less sense. Communication theorists defend that the virtual world and the real world are inseparably intertwined.
In the context of digital transformation , with a society that is constantly connected and in which the limits between real and virtual and public and private are mixed, the concept of transmedia narrative arises. These stories are present in different formats and supports, which bring richness and constant innovations to the public .
If you are interested in applying this communication strategy to your company’s marketing actions , don’t stray away from this post! We are going to teach you a lot about her.
What is transmedia narrative?
Technology opened the possibilities that the same story could be consumed in various formats. Today, a novel for television can also be seen on your smartphone, and on Twitter there are profiles that are dedicated to reviewing each chapter.
In the same way, books can be read on paper or in so-called ebooks, providing a new experience. Likewise, comics have become a product for the screens with webcomics.
However, the revolution caused by technology does not stop Vietnam Phone Number List there. It didn’t take long for companies to realize this territory and begin to exploit the potential of new media and use it for branding . At that time, transmedia storytelling emerged on different platforms.
So, transmedia narrative is all the stories that are told through various media . Be very careful: it is essential not to confuse this concept with adaptation, as it goes far beyond telling the same story on several different channels.
What creates or stimulates the public’s interest is feeling that they are being offered a piece or a different perspective of the story in each of the points of contact they have with the company, which can be the website, social networks , email. or other channels.
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How can you create a transmedia strategy in your company?
Companies dedicated to entertainment use this dynamic very skillfully, but it is possible to use this technique to disseminate content from brands in any sector.
Learn how below!
Strategic presence in different channels
The first step a company should take is to ensure that it is present on multiple channels. So, an extra is necessary: the presence in different media must be strategic and designed for Vietnam Phone Number List the needs of the buyer persona .
Speaking of buyer personas, be sure to learn about our free tool: the fantastic persona generator
With the presence established, it is necessary to understand which story will be chosen to be told. Is it time to relaunch the brand? Are we promoting a new product? Do we need to announce the inauguration of a new headquarters? These are some of the messages that can be told interactively on various channels.
If you choose to work with a fictional story, it is essential to make it very clear or, otherwise, your audience could feel deceived by the message.
Define the role of each channel
Each channel’s message needs to be sufficiently precise on its own. Therefore, the person must feel that they will have a good expmpany media.
Worry about the quality of actions
Finally, there is the stage of preparing the materials, which must include good writing and appropriate language for the medium and the buyer persona . This will ensure that your audience feels completely immersed in the story you are telling.