A long time ago, when email marketing campaigns were just beginning to appear, concepts of responsive emails did not yet exist. That’s because at that time the only way to access the Internet and emails was from the computer, or desktop . Therefore, only one format was needed to make the email design.

With the arrival of mobile devices and their varied screen sizes and resolutions , the need arose to make available to the user the possibility of accessing company content from any device they use.

For that, there are three basic types of design formats that can be used to format emails and make them mobile responsive. In this article, I tell you what they are.

 

Responsive, fluid or scalable email

With the common objective of facilitating and ent it can be viewed on mobile devices , according to their characteristics.

But each one has its particularities, which does not mean Uruguay WhatsApp Numbers List that one is better or worse than the others. Choosing between one or the other will depend on a series of factors, such as: amount of text in the email, priority of one or another design, amount of resources, aesthetic style of each company, etc.

Let’s see the characteristics of each format

Responsive
It is one of the types of design adaptation that can be applied to emails.

Initially, it generated two versions of the same email, one for the computer and another for mobile devices. So it worked very well at the time when the size of mobile screens did not vary Uruguay WhatsApp Numbers List much. Additionally, the programming is somewhat complex and requires two different laage in two different sizes).

Nike is one of the brands that uses this type of format when sending their emails.